It Starts with Farmers
Join us from Tuesday 26 – Wednesday 27 January 2027 for the Better Cotton Initiative Conference, taking place in Marrakech, Morocco.
As with our last conference, we are putting farmers at the heart of our 2027 event. Regenerative agriculture, improving farmer livelihoods, responding to climate change and providing the data and evidence needed to build credibility and trust - It Starts with Farmers - and we look forward to their voices taking centre stage as we address all of these issues at our 2027 conference.
Convening major figures from field to market, our now biennial flagship event will help translate ideas into action, shaping solutions for the most material issues facing our people, our planet and the cotton sector. This includes buyers, brands and decision-makers, as well as technology and innovation actors across the supply chain.
We look forward to welcoming 400+ delegates representing over 25 countries to tackle some of our most important issues facing the cotton and sustainability sectors.
Register your interest below to either attend, sponsor, or host a field visit for the 2027 conference. We look forward to seeing you in January.
400+ Attendees, Over 25 Countries
We’re proud to host farmers, brands, policymakers and industry innovators who represent the full breadth of the cotton world. To help you make the most of this, our networking zones will provide opportunities to most effectively gauge existing and potential partners.
Programme Partner Meeting Cadence
The conference will be co-located with the Programme Partner Meeting, which takes place from Wednesday 27 – Friday 29 January 2027. For the first time, attendees will be able to attend our Innovation Marketplace, as well as participate in joined-up sessions.
It Starts with Farmers, Our 2027 Theme
Field-level voices, their experiences and expertise, will act as a central thread at our 2027 conference. Our theme, It Starts with Farmers, will be celebrated in dialogue and learning from across the whole supply chain, in both our conference spaces and the programming itself.
Join us in magical marrakech
Welcome to Morroco
A Key Textile Hub
1,600+ textile and apparel factories, 80 per cent of which supply major European and global brands
Scaling Sustainability
An EU and UNIDO-supported circular economy roadmap prioritising low-carbon production
A Rich Cultural Fabric
Marrakech has extensive experience hosting exceptional flagship events, and is well-connected for global guests
Attend the Conference
Hear from us as soon as registration opens
Become a Sponsor
Talk to us about partnership opportunities
Host a Field Visit
Work with us on an exciting and educational visit
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